Emotional Design: Why We Love (or Hate) Everyday Things playful But beware

But beware

Spanish-suited playing cards are among the oldest card design systems

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it reveals how a game of sixty-four squares has become a shared language of creativity

Emotional Design: Why We Love (or Hate) Everyday Things playful But bewareEmotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his previous work in The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by