Story Business: Why Stories Rule the World and How They Can Reinvent Your Business by Gavin McMahon Chicago is the author of Where

is the author of Where Land ls Mostly Sky: Essays on the American West

as well as an energy and collaborative spirit to help authors realize their visions

Baum moved west after a stint as a theatre producer and playwright

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Story Business: Why Stories Rule the World and How They Can Reinvent Your Business by Gavin McMahon Chicago is the author of WhereStories move people and people move business. In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion dollar tech unicorns, revealing how storytelling is a powerful and undervalued tool for driving business success. Drawing on vivid examples of the rise and fall of real world companies, McMahon exposes a timeless truth: It's not the best ideas that win, but the best packaged ideas. From shaping strategy and