Denim Branded: Jeanswear's Evolving Design Details lb-collection-full-priced-3 The combination of natural waxes

The combination of natural waxes and oils found in their Cotton + Canvas Wax works to not only keep wind and water out

clarify with our blend of cleansers and then soothe and protect with licorice and lavender

A modern twist on a timeless staple

This industrial-strength fabric comes from Britain’s oldest

Denim Branded: Jeanswear's Evolving Design Details lb-collection-full-priced-3 The combination of natural waxesMost take for granted that a pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Williams book is exclusively dedicated to denim branding and deconstructs every element that goes into branding a pair of jeans. These elements are a jeans' identity, its source code, a marker from which to discover the jean provenance.