COLOR WOW Color Control Purple Toning + Styling Foam product type_purebrow this comprehensive regimen targets hyperpigmentation

this comprehensive regimen targets hyperpigmentation at multiple levels—helping to fade existing discoloration while preventing new spots from forming

89% of subjects showed improvements in redness

Quick-absorbing

2019 Real Simple Road Test Award - Easiest to Use

COLOR WOW Color Control Purple Toning + Styling Foam product type_purebrow this comprehensive regimen targets hyperpigmentationWhy it's WOW Lavender tinted foam neutralizes yellow and brassy tones instantly No mess alternative to purple shampoo (use on wet or dry hair) Never sticky, stiff or crunchy for shiny, bouncy, supple results Fair light color shades (blonde, gray, white, highlights); for all hair types and textures.